One common perception I have of advertising is that they are deceiving and lying to us all the time. This perception is also commonly portrayed in movies, such as in Crazy People and The Fighting Temptations. I believe that the public sees advertisers as manipulators that will say anything in order to gain attention and money.
However, it seems as this is not the case. Because advertisers create work that represents a client and presents their work to such a large audience the standards for their work is very high. The ethics and honesty that are required is set at such a high level to meet stringent legal requirements.
This is not saying that advertisers don't on occasion walk a fine line of ethics. Such as branding a kids cereal as healthy that clearly contains significant quantities of sugar and carbohydrates. But in actuality, the options for egregious statements is not possible because of the high potential for serious legal consequences. Maybe we come to gain this perception from movies and TV because we, the public, rarely have a chance to see what advertising looks like behind the scenes. A majority of the mainstream are mostly unaware of the mechanics of making an advertisement, so they must rely on the depiction of them in movies and TV.
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