Last class we took a look at a variety of Coke commercials in reference to their creativity. Coke has created so many memorable commercials and phrases that their brand is a staple of American culture and is known across the world. "Things go better with Coke," "It's the real thing," "Enjoy," and "The Coke side of life," are just a few of the slogans used throughout Coke's history. Their increasingly creative commercials and slogans keep Coke among the most well-known and most recognizable brands of all time.
One commercial in particular I would like to focus in on is the "Mean Troy" commercial, featuring Troy Polamalu of the Pittsburgh Steelers. This commercial is a remake of the famous 1980 "Mean Joe Greene" commercial who also featured a professional football player.
I believe this commercial is so successful because it appeals to so many different demographics, through it's history and creativity. For people who saw the "Mean Joe Greene" commercial as children the new "Mean Troy" commercial creates a sense of nostalgia by reminding them of their childhood and the part that Coke played in their lives as children. This commercial also works strictly for the NFL fans and specifically Steelers fans by showing a franchise player in an environment where they can hear him speak and interact. And finally, the commercial incorporates characters from another Coke campaign, the "Brand Managers," into this commercial. For those fans of Coke who have enjoyed and can relate to those characters is just another point that draws people into the coke franchise.
It is Coke's creativity and ability to appeal to many different demographics that makes them so universal. They have the ability to invoke an array of emotions from the viewer to grasp their attention and keep them interested in the brand and appreciating the effort that Coke displays through its advertising.
"Mean Joe Greene"- http://www.youtube.com/watch?v=-oaiV8MQH7s&NR=1&feature=fvwp
"Mean Troy" - http://www.youtube.com/watch?v=XKFUcEkIbEg
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