Bradley and Montgomery, an Indiana based advertising firm created a series of Internet Explorer 8 commercials, featuring Dean Cain, that received several mixed reviews from the public. One commercial in particular, "O.M.G.I.G.P," had to be pulled due to public backlash against its offensive and graphic nature. And these commercials overall have been met with harsh criticism as to their overall quality and general effectiveness.
The O.M.G.I.G.P commercial depicts a women puking multiple times after viewing porn on her husbands computer. Not only does her husband slip on her puke but she then pukes on him several times after he's slipped in it. My question is why does this commercial fail to successfully transmit a clear and accepted message to the viewer about Internet Explorer Eight?
First of all, and maybe most obviously is the graphic nature of the commercial. The vomiting of the women completely smothers any humor or message that Microsoft was attempting to send. I was immediately given a nauseous feeling and lost all interest in what the commercial had to say after the vomit sequence. I am assuming that this commercial is attempting to find a "shock" factor, in which the pure value of something unexpected is appealing and marketable to consumers. Unfortunately, this "shock" factor is smothered by the nature of the ad. One final possibility as to the failure of this ad is the overall feeling of a lack of quality. The atmosphere of the commercial, from the clothing, to the color, and the acting just appear to be substandard when compared to other successful commercial campaigns. The ingredients for a successful commercial are just not present in the Microsoft ad and the public distaste for the commercial seems appropriate.
http://www.pcworld.com/article/167779/microsoft_pulls_grossout_ad_for_ie8.html
No comments:
Post a Comment